The NYC Mayor’s Office has decided to rely on the editorial staff of the Times for an illustrated storytelling dedicated to the next summer of the city.
The content is light, using different metaphors, the Mayor's office gives citizens a series of virtuous behaviors to make NYC a Covid Free city.
Surely the exercise is extremely legible, the references to the city and daily life in New York are extremely visible. To a Global audience, however, the information is "already heard".
Mike Perry's illustrations are the absolute protagonists of this content, a very functional set with a very light tone of voice. This content has a purely informative purpose, in fact there are no references to specific brands or products.